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Your entire ad agency.
Run by software.

Software that works your ad account every day — adjusting bids, cutting waste and briefing you in plain English.
The work an agency bills $4,000/mo for, from $299/mo.

Start your free trial → See how it works
✓ $0 for 14 days ✓ You set the rules ✓ Cancel in two clicks
A real day inside an Overtime account Working now
$1,240
Wasted spend cut this month
4.2×
Return on ad spend
$12.40
Cost per acquisition, −41%
08:14Carrie Carrie lowered bids on 6 high-CPC keywords −$42/day
09:02Olivia Olivia sent your morning brief — 2 min read Sent
11:02Carrie Carrie added 9 negative keywords Done
13:30Olivia Olivia flagged a converting traffic spike from your blog +14%
14:37Carrie Carrie moved $340 to your 3 best converters Done
18:50Carrie Carrie paused 12 keywords with zero conversions −$89/day
Set up in 10 minutes· Working your account instantly· First brief tomorrow morning· From $299/mo after your free trial
No surprises

Exactly what happens
when you start a trial.

No sales call. No commitment. You won't be charged a penny until day 15. Here's the whole first two weeks.

First 10 min

Connect your accounts

Sign up with your work email, connect Google Ads and GA4 in a few clicks. Nothing changes in your account yet — your agents start by reading, not touching.

On set up

Set your rules

Target CPA, ROAS floor, daily budget caps, and an approval threshold — anything bigger than your limit needs your sign-off. Takes five minutes; change them anytime.

Within 1 hour

Your agents start working

Carrie makes her first optimisations inside your rules. Olivia baselines your analytics. Every action is logged in a feed you can read — and reverse.

Day 2–14

Judge the work, then decide

A brief from Olivia every morning, real-time alerts, and a running tally of waste cut. If you're not convinced by the work, cancel in two clicks. Your account stays exactly as it is — you keep every improvement.

Start your free trial → ✓ 14 days free · $0 until day 15 · cancel anytime
Where this is going

Google Ads is just the start.
This is your whole department.

Every channel gets its own specialist agent. They launch one by one and share what they learn across your account — one team, no re-onboarding.

Carrie
Live now

Google Ads

Carrie

Search, Display & Shopping — bids, negatives, budgets and ad copy worked daily.

Tasha
Coming Q2

TikTok Ads

Tasha

Spark Ads, In-Feed & Shopping — trend-aware creative tested and scaled daily.

Marcus
Coming Q3

Meta Ads

Marcus

Creative testing, audience management and budget pacing across Facebook & Instagram.

Jamie
Coming Q3

LinkedIn Ads

Jamie

Sponsored Content and lead gen — audiences built, pipeline tracked back to spend.

✦ Overtime · Premium

Your AI CMO, running the entire thing.

The strategist that sits above every agent — setting budgets across channels, directing creative, and steering the whole department toward your growth plan. Not a dashboard. A marketing leader.

Coming soon · Q4 · Premium subscribers first
✦Allocates budget across Google, Meta, TikTok & LinkedIn
✦Sets the strategy your channel agents execute
✦Reports to you like a CMO — goals, not jargon
Start with Google Ads today — add new agents to your plan as they launch.
Meet Olivia

Your account manager. Just ask her.

No trawling through data sheets and optimisation reports. Ask Olivia anything about your marketing — she'll tell you exactly what's happening, in plain English, and get the right agent implementing it while you talk.

✓Knows everything, instantly — every campaign, every change, every number, already read
✓Speaks your language — answers about your business, not jargon about dashboards
✓Gets it done — say the word and she briefs your agents to implement it
Olivia
Olivia
Account manager
Online
How's my marketing doing this week?
Good week. Sales from ads are up 12% on $180 less spend — Carrie cut bids on the keywords that weren't converting and moved the budget to your three best sellers. Your blog traffic is converting unusually well too.
Anything I should do about that?
I'd put another $200/mo behind the search terms that blog traffic is coming from. Want me to have Carrie set that up? You can approve it before anything changes.
Yes — go ahead.
Done. It's live, and I'll tell you what it returns in Monday's brief. ✓
The part everyone worries about

"Do I really want software
touching my ad account?"

Fair question — it's your money. So the system is built so nothing happens outside rules you set.

Your rules are hard limits

CPA targets, ROAS floors, budget caps and approval thresholds are constraints the agents cannot cross — not suggestions. Anything bigger waits for your yes.

Every action is logged

A running feed shows every bid change, pause and reallocation with the reasoning. Anything can be reversed — it's your account, in your Google Ads, the whole time.

Leave with everything

No contract, no notice period, no lock-in. Cancel in two clicks and your account keeps every optimisation the agents made. We never hold your work hostage.

Built by ad people, not AI people

Nine years running an agency.
Then we automated ourselves.

The team behind Overtime ran an award-winning UK performance agency for nine years — clients across Europe — before exiting in 2024. Now that playbook is encoded into agents that never skip a day.

$4,000 → $299
What an agency bills every month for this work, vs. where Overtime starts. Same daily discipline — without the retainer.
See pricing →
★★★★★
"My role as a Fractional CMO is to focus on strategy, growth and commercial outcomes. Overtime helps automate many of the day-to-day optimisation tasks associated with paid media, providing valuable performance insight and allowing me to spend more time helping clients achieve their business objectives."
J
James Pinchbeck
Fractional CMO
★★★★★
"Some of the sharpest advertising minds I know, and Overtime is exactly what you'd expect from them — seriously impressive."
S
Sy Crampton
Founder
★★★★★
"Everyone's sceptical about AI. Overtime proves that with real innovation — and real experience in the field — it genuinely can make a founder's life much easier."
A
Adam Horton
Director
Start your free trial → ✓ Judge the work yourself — 14 days free
Pricing

One flat price. No retainer maths.

Every plan starts with 14 days free — you won't be charged until your trial ends, no contract, cancel in two clicks. Pick by how many services you want managed.

Starter
One service, fully managed.
$299/mo after trial
1 service of your choice
  • Basic Google Analytics overview
  • Olivia, your 24/7 account manager
  • Consistent daily optimisation
Start 14 days free
Most popular
Growth
Two services, with premium reporting.
$599/mo after trial
2 services of your choice
  • Everything in Starter
  • Premium reporting & cross-channel insight
  • Priority anomaly detection
  • Cross-platform opportunity detection
Start 14 days free
Scale
All four services, plus a human in your corner.
$999/mo after trial
All 4 services
  • Everything in Growth
  • Dedicated human account manager
  • First in line for the most premium features
Start 14 days free
Not ready to connect your account? Get a free read-only audit instead — we'll show you the wasted spend first.
Before you ask

The questions that stop people clicking.

Is it only Google Ads?
Today, Google Ads and GA4 analytics are live. Meta, TikTok and LinkedIn agents are rolling out next — add them to your plan as they launch. You're buying a department that grows, not a single channel.
What if the software makes a bad call with my budget?
It can't spend past your caps — they're hard limits. Big moves wait for your approval, every action is logged with its reasoning, and anything can be reversed. In the worst case, you undo one bid change. Compare that to a junior at an agency with full edit access.
Is the trial actually free?
Yes — $0 for the full 14 days. You add a card at signup, but nothing is charged until your trial ends — cancel before day 15 and you pay nothing. If you don't subscribe, the agents stop and your account keeps every improvement they made.
I already have an agency. Why switch?
You don't have to — run the trial alongside them and compare a fortnight of daily agent work against the monthly retainer. Most accounts see the difference in the action log within a week.
How is this different from Google's own automation?
Smart Bidding optimises for Google's goals with your money. Your agents work for you — your CPA targets, your budget caps — and explain every move in plain English instead of a black box.
What do I actually have to do day-to-day?
Ask Olivia about anything going on in your business — what changed overnight, why spend moved, what's worth doing next. Then make a coffee and get on with your day. The daily work stops being your job.
Start your free trial → ✓ No call · $0 for 14 days · cancel in two clicks

Two weeks of work, free. Then decide.

Connect your account, set your rules, and judge the agents on what they actually do — not what a landing page says.

Start your free trial → Get a free audit first
✓ $0 for 14 days ✓ Working within the hour ✓ Keep every improvement
Happening now
Carrie just paused 12 dead keywords — saving $89/day
14 days free
$0 until day 15 · cancel anytime
Start free trial →Start 14-day free trial